Dive short: The global expectations for advertising expenses for this year and the next were reduced by $ 19.8 billion due to higher macroeconomic uncertainty, according to an updated forec forecast. The perspective has been changed due to staggination and recession fears, with the implementation of prepared tariffs to provide a stress to the sectors, … Read more
It is difficult to deny the fact that you will have a larger part of buying the media – even when the marketers will stop, resist and negotiate every centimeter on the road. And who can blame them? The anxious feeling that teaching control to Ai, either by the performance of Google Max, or the … Read more
Advertising in video games is a flourishing opportunity for brands, because they can take their offers to the most careful users based on the Internet. We have created an interesting video to help you understand how brands can benefit from their advertising efforts in video and mobile games. ** The number of active video players … Read more
The possibility of a commercial war with China, Mexico and Canada could cause advertising agents to reduce the budgets and to return to the expenses, the marketing brew, analysts and directors of the industry, said. This week, the 25% rates of the Trump administration for goods in Mexico and Canada have briefly entered into force, … Read more
Top marketing roles all offer SIZ-Figure median salaries. Getty The new research from Robert Half shows a strong compensation in the field of marketing, with C-Suites exceeding $ 200,000 and the increasing demand for the roles of digital and user experience. Here are the most paid marketing jobs classified according to average salary: Chief Marketing … Read more