The Temple hosts the National Sports Public Relations Conference – The Temple News

The Temple hosts the National Sports Public Relations Conference - The Temple News

Lauren Templin, Mia Nardone and Claire Smith speaking during the women’s -sports media panel. | Lillian Priest / The Temple News Chris Adams was at a crossroads in 2015. The new Jersey native has recently graduated from Rutgers and realized the next steps in the best way a 22-year-old could. He obtained a job as … Read more

Advocacy CSR decreases among PR Pro

In the last three years, PR professionals have been asked if they believe that companies have the responsibility to approach social problems. At that time the percentage that responded

The public relations industry has been ensured by many challenges in recent years, with economic uncertainty, increased political polarization and historical technological interruptions, such as artificial intelligence, causing many to question what the communicators play in the mass -Media landscape in today’s evolution. According to the most recent global communications report published by the Center … Read more

Expectations on global advertising expenses sink into the uncertainty of commercial war: Warc

Expectations on global advertising expenses sink into the uncertainty of commercial war: Warc

Dive short: The global expectations for advertising expenses for this year and the next were reduced by $ 19.8 billion due to higher macroeconomic uncertainty, according to an updated forec forecast. The perspective has been changed due to staggination and recession fears, with the implementation of prepared tariffs to provide a stress to the sectors, … Read more

Advertising agents begin to move away from the solutions of the platforms that once promised them all

Advertising agents begin to move away from the solutions of the platforms that once promised them all

It is difficult to deny the fact that you will have a larger part of buying the media – even when the marketers will stop, resist and negotiate every centimeter on the road. And who can blame them? The anxious feeling that teaching control to Ai, either by the performance of Google Max, or the … Read more

93% of marketers use influencer marketing, don’t it? – Spiceworks

93% of marketers use influencer marketing, don't it? - Spiceworks

In the recent past, the influencer marketing had its correct share of ascents and downs, but marketers still swear by it to do social and involvement. Socialpubli.com recently launched the 2019 Influencer Marketing Report: The perspective of a marketerOpen a new window This said that 93 percent of marketers appreciate the influencers. In this article … Read more

10 tips for advertising success in video games – Spiceworks

10 tips for advertising success in video games - Spiceworks

Advertising in video games is a flourishing opportunity for brands, because they can take their offers to the most careful users based on the Internet. We have created an interesting video to help you understand how brands can benefit from their advertising efforts in video and mobile games. ** The number of active video players … Read more

Viral coefficient: Your 2020 guide for viral marketing – Spiceworks

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Walking viral can give your brand and your product a huge advertising, generate brand awareness and purchase new customers. But how does viral marketing work? What is the viral coefficient and the time of the viral cycle? Let’s find out. Before we start, let’s first understand what viral marketing is. Allow me to attract parallel … Read more

Advertising agents are expecting to slow down ads on the background of the uncertainty of tariffs

Advertising agents are expecting to slow down ads on the background of the uncertainty of tariffs

The possibility of a commercial war with China, Mexico and Canada could cause advertising agents to reduce the budgets and to return to the expenses, the marketing brew, analysts and directors of the industry, said. This week, the 25% rates of the Trump administration for goods in Mexico and Canada have briefly entered into force, … Read more

The 14 marketing jobs with the highest payment, including advertising and PR

The 14 marketing jobs with the highest payment, including advertising and PR

Top marketing roles all offer SIZ-Figure median salaries. Getty The new research from Robert Half shows a strong compensation in the field of marketing, with C-Suites exceeding $ 200,000 and the increasing demand for the roles of digital and user experience. Here are the most paid marketing jobs classified according to average salary: Chief Marketing … Read more